Who am I anyway?

Am I my resume? Chorus Line lyrics aside, I am a strategic thinker with an eye for aesthetics and a talent for clever copy. My goal is to connect the digital dots, creating compelling and goal-oriented campaigns that effectively engage users, grow audiences, build brands and drive conversions. My current entrepreneurial project, Embrace Your Face, demonstrates my ability to create a brand from the ground up, establishing a voice, visual identity and content strategy. At Eataly and Juice Generation, I enhanced brand equity in the digital marketplace by elevating their social media channels through high-quality photography, agile copy and creative campaigns rooted in strategy.  My personal Instagram showcases my keen eye, and my photos have been featured on the Glossier and Design*Sponge feeds.