JUICE GENERATION 

I’d like to think that a good turn of phrase is worth a thousand pictures. I love the challenge of creating copy that hits all of the right notes, saying something just so. Within my first weeks at Juice Generation, I was tasked with coming up with new taglines for their delivery vans. “Mama said drink your greens” and “Your first healthy relationship” now make their way through the New York City streets. I joined the team to help this trailblazing juice bar retailer make a move into the lifestyle space with a new e-commerce website. I led a nationwide RFP process to identify and hire a digital agency and enhanced all of their social media channels through high quality photos and pithy copy. To build brand buzz and increase engagement, I created a Tinder profile for their best-selling smoothie, Mr. Greengenes. I promoted his single status on Facebook, Instagram and Twitter, prompting hundreds of followers to guess his Friday night whereabouts. I optimized partnerships with big brands like Bloomingdales and Well + Good by producing sharable content to expand our reach.